Detroit - Emerging from a herd of 120 long horn cattle driven by 10 cowboys on horseback down Washington Boulevard in downtown Detroit today, the all-new 2009 Dodge Ram made its debut at the 2008 North American International Auto Show.

"Since the dawn of the 'big rig' look, Dodge Ram has always been a gamechanger," said Jim Press, Vice Chairman and President, Chrysler LLC. " And this is our all-new game-changer -- the all-new 2009 Dodge Ram, which is packed with full-size pickup firsts and best-in-class features."

In 1994, Dodge introduced a revolutionary Ram in the light-duty pickup market, with its “big rig” styling and iconic crosshair grille.

“We put a truck on the market that tripled our market share,” said Ralph Gilles, Vice President – Jeep®/Truck Design Studio, Chrysler LLC. “Our design was polarizing — people loved it or hated it. But the people who loved it, bought it. They still do, because Dodge Ram continues to stand out from the herd of ‘me-too’ trucks.”

For the redesign of its all-new, next-generation Ram, Dodge pulled out all the stops.

“Our mandate was to make a quantum leap and add even more voltage to Ram,” said Scott Kunselman, Vice President – Body-on-Frame Product Team. “Our all-new 2009 Dodge Ram is a game-changer in terms of capability, convenience, craftsmanship and safety.”