2009 Dodge Ram 1500 Intro
http://www.turbodieselregister.com/articlelive/articles/81/1/2009-Dodge-Ram-1500-Intro/Page1.html
Steve St.Laurent
By Steve St.Laurent
Published on 01/14/2008
Detroit - Emerging from a herd of 120
long horn cattle driven by 10 cowboys on horseback down Washington
Boulevard in downtown Detroit today, the all-new 2009 Dodge Ram made
its debut at the 2008 North American International Auto Show.
"Since the dawn of the 'big rig' look, Dodge Ram has always been a gamechanger," said Jim Press, Vice Chairman and President, Chrysler LLC. " And this is our all-new game-changer -- the all-new 2009 Dodge Ram, which is packed with full-size pickup firsts and best-in-class features."
In 1994, Dodge introduced a revolutionary Ram in the light-duty pickup market, with its “big rig” styling and iconic crosshair grille.
“We put a truck on the market that tripled our market share,” said Ralph Gilles, Vice President – Jeep®/Truck Design Studio, Chrysler LLC. “Our design was polarizing — people loved it or hated it. But the people who loved it, bought it. They still do, because Dodge Ram continues to stand out from the herd of ‘me-too’ trucks.”
For the redesign of its all-new, next-generation Ram, Dodge pulled out all the stops.
“Our mandate was to make a quantum leap and add even more voltage to Ram,” said Scott Kunselman, Vice President – Body-on-Frame Product Team. “Our all-new 2009 Dodge Ram is a game-changer in terms of capability, convenience, craftsmanship and safety.”
Detroit - Emerging from a herd of 120
long horn cattle driven by 10 cowboys on horseback down Washington
Boulevard in downtown Detroit today, the all-new 2009 Dodge Ram made
its debut at the 2008 North American International Auto Show."Since the dawn of the 'big rig' look, Dodge Ram has always been a gamechanger," said Jim Press, Vice Chairman and President, Chrysler LLC. " And this is our all-new game-changer -- the all-new 2009 Dodge Ram, which is packed with full-size pickup firsts and best-in-class features."
In 1994, Dodge introduced a revolutionary Ram in the light-duty pickup market, with its “big rig” styling and iconic crosshair grille.
“We put a truck on the market that tripled our market share,” said Ralph Gilles, Vice President – Jeep®/Truck Design Studio, Chrysler LLC. “Our design was polarizing — people loved it or hated it. But the people who loved it, bought it. They still do, because Dodge Ram continues to stand out from the herd of ‘me-too’ trucks.”
For the redesign of its all-new, next-generation Ram, Dodge pulled out all the stops.
“Our mandate was to make a quantum leap and add even more voltage to Ram,” said Scott Kunselman, Vice President – Body-on-Frame Product Team. “Our all-new 2009 Dodge Ram is a game-changer in terms of capability, convenience, craftsmanship and safety.”