Will Chrysler Partner With Nissan-Renault?



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 »  Home  »  Blogs  »  Will Chrysler Partner With Nissan-Renault?
Ken Freund

I’ve always been crazy about anything with an engine.

After years of pestering my father, he finally let me drive a car - at nine years of age. At 14 I taught myself to drive stick shifts and then how to ride motorcycles. Later, I also learned to fly and have had my pilot’s license for 22 years. Working on, riding, driving, restoring, photographing and writing about all these wonderful machines has always been my passion. I've been an auto vo-tech and smog test instructor, certified master technician, vehicle inspector, shop foreman, service manager, service director, and shop owner. Over the years I’ve owned about 35 bikes and 50 cars and trucks, a lot of which I wish I had never sold!

 

View all blogs by Ken Freund...
Will Chrysler Partner With Nissan-Renault?
By Ken Freund | Published  11/7/2007
It’s no secret that Chrysler, Ford and General Motors continue to lose market share to imports, and that (along with other factors) is reducing their profits and stability. Ultimately, if something isn’t done, it could lead to the demise of one or more of our Big Three.

One way of combating this trend is to follow the old axiom: If you can’t fight ’em, join ’em. Form alliances. Renault-Nissan’s CEO Carlos Ghosn is known as a corporate savior, and he helped save both companies. Speaking at a Tokyo conference recently, Ghosn said that he would still consider the idea of a North American automotive business partner, so he must have been thinking of Chrysler. About a year ago General Motors turned Ghosn down. Ford is already allied with Japanese automaker Mazda so that’s out. When Chrysler was under German control it was not interested. However, it has recently sought alliances, including the Chinese. Now, following the purchase of Chrysler by private-equity firm Cerberus, it may be possible to have a Chrysler-Nissan discussion.

Ghosn might be interested in increasing North America Nissan production without building new factories, perhaps he wants to restart Renault sales here, or both. Hopefully not Renault. During the years when I was a service manager, I worked at two different multi-line dealerships , including Mercedes-Renault and Chrysler-Dodge-Jeep franchises which sold Renault products. Renault’s quality and reliability were abysmal; I hope it has improved.

What do you think needs to be done to ensure the survival of Chrysler, and by extension, Dodge Ram trucks with Cummins diesels? A good alliance can strengthen both partners and reduce the costs of doing business for both. A bad alliance would be spelled DaimlerChrysler. Do you think another alliance is a good thing for Chrysler’s survival, and specifically this one?
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  • Comment #1 (Posted by Jon Shein)

    Please!!! Renault make good cars!! look at the Nissan Altima........I know Renault is much better than Pontiac and Ford look at American Made Escorts/Focus etc!! Please guys wake up forget the American made junk! Why??? you just said American companies are in trouble!
     
  • Comment #2 (Posted by M Norman)

    Chrysler needs a good 1/2 pickup with a small diesel engine that gets 30+ mpg. My 2500 Cummins is great but with the price of diesel going to 4.00 gal I am looking for something smaller
     
  • Comment #3 (Posted by S McPherson)

    Partnerships are what you make of them. I have owned a Nissan Titan, and can attest to its being one of the better trucks. As long as information is shared, both will benefit greatly. Hopefully this will bring about better vehicles from Chrysler and possibly more options from Nissan, particularly in thier trucks.
     
  • Comment #4 (Posted by Jim Wheeler)

    Amen to M Norman's comment. My first gen fits my needs very well, and is bullet proof, but with fuel costs something has to give.
     
  • Comment #5 (Posted by Dobrien)

    I agree with P. McPherson “Partnerships are what you make of them”. We pull a 3 horse slant BP Trailer with our ’92 Cummins Diesel. I bought it because I need a reliable strong engine. Dodge / Cummins does that. The Nissan Diesel engines I do not know much about, nor do I know much about the Renault Diesel engines. Renault’s quality has room for improvement. As long as reliability of the Nissan / Renault Diesel engines is at least as good as a Cummins, it might be a nice addition to the Chrysler line. There are many factors that we just cannot go into here. A possible merger needs to be looked at very strongly. Not only by the companies involved but their customer’s opinions need to be taken into consideration as well.
     
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