Chrysler just launched its New Day program, which includes one of the largest advertising campaigns the company has ever undertaken. As part of the new ad blitz, the company tries to tell the public that it is listening to what people have to say. In conjunction with all this, Chrysler’s media blog “The Firehouse” recently posed the question “How many times have you all admonished car companies for not listening to consumers in deciding on design, features, pricing?” “So, OK, we heard you, but more importantly, we heard the consumers.”

Regarding the New Day program, Chrysler’s Vice President and Chief Marketing Officer Deborah Meyer said “In the first 60 days after Chrysler became private, we approved 260 line item improvements to our products.” A line item is a single item or change.

The new ads are rather innovative and if you would like to see if the new Chrysler--which was bought by the private-equity firm Cerberus last year--is listening, you can visit www.Chryslerlistens.com online. Then come back here and tell us if you think they really are listening, and what you would like to see happen, especially with Dodge Ram diesels.